Who saw this coming? Leading distributor and online retailer of vaporizer products, Greenlane (formerly known as VapeWorld), has acquired its closest competitor VaporNation.
Known formerly as Vapeworld, Greenlane’s acquisition of VaporNation see its staff strength grow from 150 employees to nearly 200 and see its coverage area expand to 8 new cities across North America. Greenlane’s recent expansion effort is in harmony with the company’s desire to dominate the budding smoke shop, head shop and dispensary channel market and cements its status as the biggest distributor and online retailer of vaporizer products in the world.
Speaking following the announcement of the deal, Jeff Sherman, CEO of VaporNation said, “We have a shared philosophy of putting clients first and offering superior customer service. VaporNation’s strong brand relationships combined with Greenlane’s make for incredible category coverage. VaporNation’s performance in direct-to-customer sales, coupled with Greenlane’s dominance in wholesale, make this transaction a natural fit.”
Greenlane’s CEO and founder Aaron LoCascio – whose company services nearly 9,000 independent retailers and is the exclusive distributor of premium brands like G Pen, Storz & Bickel, DaVinci, and Marley Natural, Double Barrel and LEVO – has this to say:
“We’ve been hard at work and steadily growing for over 13 years now. In the past couple of years we have really pulled ahead of our competition and with this acquisition, we have sprinted ahead further.”
“We couldn’t be more excited to bring VaporNation into the Greenlane family.” he enthused.
GREENLANE at a glance
- 5 North American Distributor Hubs
- 13 Years of Industry Experience
- 50+ Partnerships with Key Brands
- 10M+ Consumer Reach Through Direct & Retail Relationships
- Key Brands: Pax, Firefly, Storz & Bickel, Grenco Science, DaVinci, Eyce, Arizer, Higher Standards, Marley Natural, Banana Bros. etc.
Greenlane will continue to operate VaporNation’s retail site and plans to absorb VaporNation’s Wholesale operations too. Though both companies are privately owned and the details of the transaction have not been disclosed yet, it is understood that VaporNation’s previous ownership will remain in an advisory role for a yet to be disclosed period.